There has been a whole lot of talk over the past couple of years about Instagram being “dead”, and we’ll be the first to say… that is SO wrong girlfriend. 

Yes, the algorithm has a mind of its own,  but with the right strategy and some serious blood, sweat, & stilettos anybody can grow on Instagram. That’s facts on facts right there. 

Lucky for you, we’ve decided to share our 3 biggest Instagram growth hacks with you so that you can build an IG presence like never before this year! Are you ready to jump in? Let’s go! 

#1 Reels

Before you roll your eyes at this one, let’s take a second to acknowledge the fact that Instagram has made it CRYSTAL FREAKING CLEAR that they are now a video based platform. Although we all LOVE a good static post that showcases your favourite photos from your last brand shoot, the algorithm doesn’t. And if the algorithm doesn’t like something, you best believe that b*tch won’t be pushing that content out for you.

If you haven’t already started to focus your attention & resources on creating high quality & engaging video content, it’s time girl. This is not an overdue library book, this is your business on the line! 

Socialista Tip: If you struggle with creating high quality video content or simply just can’t find the time to do so, it might be time to think about hiring a team of expert socialistas. 

#2 Instagram’s Collab Feature

So many IG users & business babes are still sleeping on this one, and we’re shookith to our core about it. 

When IG dropped this exciting new feature 6 months ago, not only did it completely shake up the way we use this platform… but it also opened up a whole new world of opportunities for Instagram Growth!

We don’t play around… especially when it comes to partnerships & collaborations. Which is why we wanted to share a few ways we have been using the collab feature with our clients!

Collaborative Reels
Linking arms with other complimentary brands, creators and businesses to create reels together can be one of the best ways to tap into each other’s audiences & have fun with the feature! By using the Instagram collab feature, you can make sure that your collaborative content is shared on both pages and that the engagement is shared too!

Partnered Giveaways
These are one of our favourite ways to cross pollinate & tap into other audiences! Using the collab feature makes it clear that you have teamed up with another brand / creator to give something away. Not to mention, eliminates the need to post your giveaway graphics separately.

Influencer Campaigns
If you are a brand that capitalizes on Influencer Marketing… you know how much time it can take to organize campaigns & upload content! Besides the fact that your job just got a million times easier, this new feature allows you to bring awareness to the partnerships you have & creators you are connected with. #winwin

There are so many other ways you can use this game-changing feature, these are just a few of our favourites. 

#3 Boosted Posts

This growth tip might cost you a little here and there, but having a solid boosted posts strategy can be completely game changing for any business or brand looking to grow on Instagram. Remember, if you are boosting a post, make sure it’s done with intention. Here are a few questions to ask yourself before boosting your post: 

Is this post valuable?
Boosting a photo of yourself or your products isn’t going to convert the same way an educational carousel will. That’s a fact.

Remember that boosted posts are meant to reach an audience outside of your current audience. If they aren’t valuable, users are just going to scroll past them!

Will this post encourage users to take action?

If there isn’t a juicy call to action, chances are users won’t actually take action from your boosted post. Make sure you are telling viewers how they can take action after viewing your post.

Is the post eye-catching & aesthetically pleasing?

You want your graphics, photos and videos to be high quality & eye catching in order to encourage users to stop the scroll and read your post.

There you have it! 3 Instagram growth hacks everyone should know in 2023. Don’t forget to bookmark this page & share these hacks with all your business besties. 2023 is about to be a year full of Instagram growth for everybody and we can’t wait. 

Did you learn something new today? Let us know in the comments below! 

Here’s to continuing to elevate businesses & build iconic brands, together! Stay Social!